Demographics % Comp Index
Male 71 146
Male 25 - 54 50 186
Male 35+ 53 191
College Graduate 46 249
HHI $100k - 149k 21 170
HHI $150k+ 10 205
 
Investment Profile  
Portfolio: $500,000+ 8.6 174
Portfolio: $1,00,000+ 3.3 165
Owned Shares of Stock 45.2 241
Any Online or Offline Brokerage Firm 78.2 163
Other Discount Brokerage Firm Purchase Transacted 6.9 269
Online (last 6 mos)  
Mutual Funds - Stock 7.2 345
Stocks 19.6 423
Any Online Investment Transaction (last 6 mos) 22.3 346
Job Level  
Corporate Senior Managment 8.2 361
C-Level Executives 7.3 156
 
Business Decision Makers or Influencer  
Business Consulting Services 12.6 234
Financial Services 12.9 214
ASPs/Internet Access Services/Website Hosting Services 14.9 210
 
 
Job Industry  
Finance/Banking 11.1 466
Telecommunications 5.4 382
Computer-Any 8.6 292