Advertising on Reuters' commercial media properties is a unique opportunity to reach an educated, global audience of avid news and financial information consumers who trust Reuters. We earn this trust by adhering to our Trust Principles which demand speed, accuracy and freedom from bias in all that we do. It is incumbent on us, our partners and our advertisers to uphold and maintain the trusted relationship we have with our readers. Reuters believes strongly that advertising is critical to upholding free speech and maintaining a free, competitive press. The quality and presentation of information on our commercial media properties is vital to our customer value proposition, so as part of our advertising acceptance policy we ask our advertisers to provide us with high quality creative content. In turn, we will endeavor to provide potential advertisers with ample opportunity to revise advertising creative, copy, or general presentation to fit with our standards.

Reuters Advertising Acceptance Policy

To protect its reputation as unbiased, fair and accurate, Reuters maintains absolute impartiality in its acceptance of advertising. All advertising puts forth an essentially biased point of view, but Reuters will not censor nor select advertising based on agreement or disagreement with any of the views expressed within it. Accordingly, Reuters will not impose advertising restrictions beyond those required by local laws or those suggested by international and regional standards for self-regulation. However, Reuters reserves the right to reject any advertising campaign, for any reason. Reuters does not accept commercial messages that are misleading, illegal, inaccurate or fraudulent; that make unfair competitive claims; that are inconsistent with our Trust Principles; or that fail to comply with local and international standards of decency and dignity.

Clear Labeling of Advertisements

Reuters clearly labels all advertising to ensure that our news and financial data is visibly delineated from internal and 3rd party marketing messages. Where an advertisement's content may be construed as editorial in nature (such as some political or religious advertising), our policy is to add a clear disclaimer to the advertisement to indicate that the advertising is paid for and does not reflect the views of Reuters. In addition, where any aspect of an advertising campaign is deemed to adversely affect the Reuters brand, Reuters reserves the right to reject that advertising.

Out of Home Advertising (Billboards)

In the case of electronic billboards, the standards for outdoor advertising in that region must be upheld for Reuters to accept material.

Internet Advertising

The international nature of the Internet (and the difficulty therefore of regulating it) means that standards for Internet advertising are less developed than those for other media. In most media the standards are dependent on the location where the advertising is viewed rather than originated (i.e. an ad conceived in the USA has to comply or be adapted to comply with UK guidelines if it is to run in the UK). In the case of the Internet, however, the standards of the country of origin of the site should be followed. In other words, ads on www.reuters.co.uk should follow UK advertising standards, even though these standards may differ from those considered acceptable in Japan - even though the site can be viewed in Japan.

Contracts

All advertisers must agree to Reuters' Advertising Terms & Conditions, which indemnify Reuters fully from any claims made by the advertiser, and, if the advertiser is collecting data from our users, certifies that the advertiser agrees to comply with EU Data Protection Act regulations. Reuters complies with the EU Data Protection Act because it is currently the most stringent set of government issued direct marketing regulations. Advertisers must also provide proof that they have permission to use any 3rd party logos or trademarks in their advertising creative. Finally, Advertisers must indemnify Reuters that the advertising is in full compliance with all applicable rules and regulations governing the chosen medium.

The Reuters Advertisement Acceptance Board (the "RAAB")

The RAAB will have final authority over the acceptance of any advertisement or advertising campaign. Its responsibility is to ensure that decisions in the best interest of Reuters are taken. The RAAB will be made up of the President - Media, the Chief Marketing Officer, the head of Media Relations, the Senior Country Officer, the Editor-in-Chief of Editorial, and the senior legal representative in the region. Decisions by the RAAB are final.

The RAAB will create a monthly report that highlights any actions it will have taken and such report will be submitted to the Group Management Committee. This report will be the responsibility of the Chief Marketing Officer.